Mick Say on Business Development
Business Development Consultant
Only the numbers matter. – You have to be cold and ruthless about this to ensure that cash flows constantly in to the bank and not down the proverbial drain.Don’t misunderstand me, I don’t want you to be mean with your staff, you are an important person and you are responsible for the livelihood of your employees and their families, but as much as it is nice to be important, its more important to be nice. Just don’t let the buggers mistake nice for weak!
In Business for the Long Run
At first glance the long distance runner appears unremarkable, skinny and without substance. However their bodies are strong and have much stamina and their minds are completely focused on the long road ahead. This is a fantastic simily for business management because no business can become rich with a sprint. Business has to be as lean as possible whilst having the stamina to function at 100% capacity for the whole distance.
This means analysing every aspect of the business by measuring “Cost -vs- Benefit” and where the cost outweighs the benefit that cost centre must be quickly improved or cut. Just be sure that the person carrying out the analysis is qualified to do so.
Two Key Strategies
- Human Resource Management
- Online Marketing Management
Of course there is more to business than the two points above, however I believe that these are the two most important strategy issues facing modern employers.
Human Resource Management
Generally speaking payroll is a businesses most substantial overhead and if employees are not adding value to the business then remedial action must be taken to gain significant improvement or there must be a parting of the ways.
You want to get the most out of your employees. You want maximum productivity for minimum cost, you want to be fair, you have to be legal – but you must demand a fair return on your payroll investment.
To achieve this you need a strategy for managing the the people whom you rely on to produce and sell your products and services. Follow this link to read more about Human Resources Management and how to build a fair and productive HR strategy.
Online Marketing Management
In my experience most modern SME’s and many corporate bodies are not taking full advantage of available online marketing opportunities. Projection and amplification of your brand, products and services to online consumers has never been as important as it is now, and this urgent need to connect is destined to grow. Please don’t expect a cheap website to constitute an online strategy though, and just like your HR strategy you have to be in it for the long haul.
OK so it’s not brain surgery, you know marketing is important but here’s the crux: If the definition of marketing is “Identifying customers needs and then satisfying them” then increasingly the online world is the most important arena of all time. I invite you to visit the-web-host.co.uk to read more about Online Operations and Strategy
To discuss these or any other issues contact Mick direct or enter a question or comment below.
Thanks – Mick Say