What is a Website For?

What is a Website For?

A website is a Business Development tool, to project an image of professionalism and trust to your prospect and then gather contact information to enable trust marketing.

”a transfer of confidence between your visitor and your business via your website. Understanding your market and engaging with prospects in order to create the desire for the prospect to take positive action and ultimately make a purchasing decision in your favour.” Mick Say

To achieve this a website needs to be engaging and offer the information your website visitor is searching for and it needs to present this information in a way that is easy to absorb and then easy to navigate to the pages they need to answer their original search question.

The vast majority of small business websites do not achieve the intended goal and this is a chronic waste of time, money and resources.

Most cheap or DIY websites drive more clients AWAY from the business than they draw new clients into the business. This is because what they see online is how they perceive your business to be, so if your website looks cheap and or unprofessional – so does your business!

What’s worse is most website owners don’t even know this is happening because they don’t see visitor data and are therefore unable to react to that data.

What Makes a Good website Good?

A website is a never sleep ambassador representing your business 24/7/365. It should be designed form a consumer’s perspective and not yours. You have to have a leap of faith and allow the designer to research your market and then present a design (which can be tweaked) which will achieve the visitor goal.

What the visitor wants

• Immediate subject recognition
• Easy navigation to the goal
• Quality content and images
• Seamless navigation
• How much does it cost
• How can I buy it
• How can I contact you

What you want from the visitor

• Orders !
• Email Address
• The visitor to keep returning

Your Ultimate Mission

No matter what your business model is or what products or services you sell, your personal mission as the business owner or CEO is to facilitate and oversee:

• Find – New Prospects
• Get – Convert Prospects in to Clients
• Keep – The client returning for more
• Grow – Your Business via Returning Satisfied Clients

Please review our Website Packages and drop us a line if you have any questions…

Contact Mick Say direct or Join our mailing list to stay in touch.