What is a Website For?
What is a Website For?
A website is a Business Development tool, to project an image of professionalism and trust to your prospect and then gather contact information to enable trust marketing.
”a transfer of confidence between your visitor and your business via your website. Understanding your market and engaging with prospects in order to create the desire for the prospect to take positive action and ultimately make a purchasing decision in your favour.” Mick Say
To achieve this a website needs to be engaging and offer the information your website visitor is searching for and it needs to present this information in a way that is easy to absorb and then easy to navigate to the pages they need to answer their original search question.
The vast majority of small business websites do not achieve the intended goal and this is a chronic waste of time, money and resources.
Most cheap or DIY websites drive more clients AWAY from the business than they draw new clients into the business. This is because what they see online is how they perceive your business to be, so if your website looks cheap and or unprofessional – so does your business!
What’s worse is most website owners don’t even know this is happening because they don’t see visitor data and are therefore unable to react to that data.
What Makes a Good website Good?
A website is a never sleep ambassador representing your business 24/7/365. It should be designed form a consumer’s perspective and not yours. You have to have a leap of faith and allow the designer to research your market and then present a design (which can be tweaked) which will achieve the visitor goal.
What the visitor wants
- Immediate subject recognition
- Easy navigation to the goal
- Quality content and images
- Seamless navigation
- How much does it cost
- How can I buy it
- How can I contact you
What you want from the visitor
- Orders !
- Email Address
- The visitor to keep returning
Your Ultimate Mission
No matter what your business model is or what products or services you sell, your personal mission as the business owner or CEO is to facilitate and oversee:
- Find – New Prospects
- Get – Convert Prospects in to Clients
- Keep – The client returning for more
- Grow – Your Business via Returning Satisfied Clients
Please review our Website Packages and drop us a line if you have any questions…
Contact Mick Say direct or Join our mailing list to stay in touch.
Mick Say on Business Development
Business Development Consultant
Only the numbers matter. – You have to be cold and ruthless about this to ensure that cash flows constantly in to the bank and not down the proverbial drain.Don’t misunderstand me, I don’t want you to be mean with your staff, you are an important person and you are responsible for the livelihood of your employees and their families, but as much as it is nice to be important, its more important to be nice. Just don’t let the buggers mistake nice for weak!
In Business for the Long Run
At first glance the long distance runner appears unremarkable, skinny and without substance. However their bodies are strong and have much stamina and their minds are completely focused on the long road ahead. This is a fantastic simily for business management because no business can become rich with a sprint. Business has to be as lean as possible whilst having the stamina to function at 100% capacity for the whole distance.
This means analysing every aspect of the business by measuring “Cost -vs- Benefit” and where the cost outweighs the benefit that cost centre must be quickly improved or cut. Just be sure that the person carrying out the analysis is qualified to do so.
Two Key Strategies
- Human Resource Management
- Online Marketing Management
Of course there is more to business than the two points above, however I believe that these are the two most important strategy issues facing modern employers.
Human Resource Management
Generally speaking payroll is a businesses most substantial overhead and if employees are not adding value to the business then remedial action must be taken to gain significant improvement or there must be a parting of the ways.
You want to get the most out of your employees. You want maximum productivity for minimum cost, you want to be fair, you have to be legal – but you must demand a fair return on your payroll investment.
To achieve this you need a strategy for managing the the people whom you rely on to produce and sell your products and services. Follow this link to read more about Human Resources Management and how to build a fair and productive HR strategy.
Online Marketing Management
In my experience most modern SME’s and many corporate bodies are not taking full advantage of available online marketing opportunities. Projection and amplification of your brand, products and services to online consumers has never been as important as it is now, and this urgent need to connect is destined to grow. Please don’t expect a cheap website to constitute an online strategy though, and just like your HR strategy you have to be in it for the long haul.
OK so it’s not brain surgery, you know marketing is important but here’s the crux: If the definition of marketing is “Identifying customers needs and then satisfying them” then increasingly the online world is the most important arena of all time. I invite you to visit the-web-host.co.uk to read more about Online Operations and Strategy
To discuss these or any other issues contact Mick direct or enter a question or comment below.
Thanks – Mick Say