Corporate Websites

Corporate Website Development
By virtue of corporate complexity the corporate website requires a different development approach to SME’s because the corporate website may impact on several divisions, departments and management structures.

Detailed liaison with and between department heads, consumers and other possible stake holders is important to ensure that the completed website satisfies departmental requirements and ultimately provides a suitable, coherent portal into the activities of the business.

Corporate Information and Structural Portal

The structure of a large organisation can be like a tangled web even to the executives and employees within the business and therefore one of the most important corporate website development activities is to build a structural map of the organisation which can be easily navigated by all conceivable website visitors.

Also in the pre-development process we need to consider; who might visit the website, for what reason and how we will match solutions to their needs. Once we have achieved the above we can begin to plan how we will design the portal into the business.

Design and Brand Compliance

Generally speaking the physical design IE: How the website appears on the computer screen will present its self based upon industry and consumer research. However large organisations with a great deal of information to impart demands a clean, simple easy to navigate design.

Corporate website visitors want to find the information they are seeking fast, they want answers to questions and the ability to easily interact with departments of their choosing. We can achieve this today with virtually no disruption to the organisation and maximum satisfaction to the consumer/visitor.

For these reasons we recommend that design is only considered once all other research has been completed, although the header section of each page is the area for brand recognition.

Content Management

Early consideration needs to be made to how copy, content and images will be managed, although we can/will provide a content management dashboard so that administrators can access any part of the site to add and or edit content careful attention needs to be paid to image size and optimisation, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

A large website has a complicated structure which needs to be nurtured by an expert. Solutions to this dilemma can be discussed during the initial consultation.

Technical Expertise and Maintenance

Increasingly online expertise, website maintenance and content management is contracted out to organisations such as ours to ensure optimum performance of the corporate website whilst leaving internal staff to focus on their prime functions.

Please contact Mick Say via the link below if you would like to discuss contracting our services for your corporate website project.

---

Contact Mick Say direct or Join our mailing list to stay in touch.