Hairdressing Salons

Even the Best Stylist is Useless Without a Regular Flow of New Clients to His or Her Chair

Traditionally the salon owner has been responsible for marketing the salon to prospective clients via traditional print methods. Most Salon owners and very few hairdressers have ever had any formal business development training and therefore do not have a consistently solid and increasingly important new business development plan relevant to today’s change market.

There are five salon business development imperatives that command salon management attention because in times of economic growth salons can survive and even prosper, but during economic turbulence salons without a business development strategy can falter and many will fail:

• New Client Attraction
• Client Satisfaction
• Client Loyalty
• Client Retention
• Client Referrals

The imperatives above form a circle of “action” and “reaction”. Salon management focus their efforts on external methods of “Client Attraction” whilst the salon team apply their their creative ability to satisfy the client and then employ respectful client business development techniques to build loyalty, retain clients and win new business via referrals.

The Salon Owners Mission is to:

• Win more new clients
• Improve client retention
• Increase the average bill value
• Sell more colour and treatment services
• Have clients visit the salon more frequently
• Sell more retail and sundry products

Unfortunately, gone are the days of easy money and a-client-for-life. Salon Owners must now withdraw from the chair and focus on business development and professional human resources management because our business environment is going to get tougher not easier. Only the fittest businesses will survive.

A Coordinated Salon Team Business Development Effort

Every member of the salon team must become proficient business development managers and a strategy for growth must be initiated. Stylists must accept responsibility for filling their own column and must also accept responsibility for their profit contribution.

For Hairdressing Salon Owners who are prepared invest in their future Mick Say has developed the Salon Business Accelerator Programme and for those salons that cannot afford this investment Mick has written two short, yet detailed books on building a salon business development strategy.

These include:

• The Salon Managers Business Development Guide
• The Stylists Increased Earnings Guide

Salon Management should use the Salon Managers Guide as their business development strategy and they should purchase and issue the “Stylists increased earnings guide” to each member of the salon team and ensure that they work to the principles laid out within.

These publications have been written to work in unison as a blue-print for salon business growth.

Hairdressing Salon Online Business Development

Hairdressing Salons, have a wide range of technical and creative services to offer prospective clients. IMPORTANTLY when prospects seek a specialist service or a change of salon today they research the service and seek a vendor for that service ONLINE.

When prospects find your website online it needs to reflect the quality of your business and the content must be informative, credible and offer answers to the questions they are asking.

Demonstrate Your Leading Edge Expertise

With a website supplied by Mick Say and the-web-host you can become the obvious expert and the prospects choice.

A website like the one you are viewing now is both a website and a blogging platform which, once built and delivered to you is completely self managed for you to write blogs on your specialist subject to attract attention and new clients to your business. Increasingly if your prospects cannot find you online you cease to exist.

Read more about our Website Design Service

Read more about our Website Content Management

Salon Human Resources Management

We provide bespoke salon trade employment contracts, employee handbooks and a complete range of salon recruitment documents. For more information please visit Our Salon Human Resources Website

Contact Mick Say direct or register with us to stay in touch.