Small Business Websites

Small Business Website Design
Maybe the caption should say “if you want to get ahead, get a good website” !!? One of the top 10 rules in business management is to delegate and focus each employee’s attention on the function they were employed to perform; this includes business owners and senior managers.

It is apparent that many small business owners missed the above point when they were at business school because the internet is littered with millions of self-made and cheaply purchased websites that are not very good and project a poor perception of the business.

Cheap Websites – Cheapen your business!

This brings us back to the old adage “we don’t know what we don’t know.” We all started out in business with an idea, product, service or some expertise that we want to monetise. Many businesses stay focused and go on to succeed, however many get side tracked with projects that they should not get involved in or should contract in the relevant expertise. This includes website design.

I know, there are many DIY website platforms and seemingly “cheap” website design companies out there who lure their prospects with the promise of high quality and low cost, but let’s face it people – you’re in business and you know such a thing does not exist.

So why do so many business owners end up making their own websites or buying cheap websites which cheapen their business? Because they don’t know what they don’t know.” Problem is though many business owners think they do know about web design and plough on in ignorant bliss. The subject is far too wide ranging for a business owner to excel in without expending full time efforts to research and online success disciplines.

Long Term Business Growth Strategy

Strategy is not a tomorrow thing. Strategy is for the lifetime of your business. It is fluid and constant and it is the business owners job to ensure that A). The business has a strategy and B). The business sticks to the strategy when it’s working and teaks it when it is not.

Many business owners only consider growth strategy when the numbers begin to fall and by then it is often too late.

Negative-compounding occurs when the wrong people in the business spend time and money working on projects that can never be as fruitful as first intended. If you want or need a website then your business deserves the very best website that you can possibly afford. A professionally made website will attract new business, not chase it away.

Local Search Marketing

Today most small businesses advertise in the Yellow Pages, Thomson Local, Local Newspapers, and Local Mail shots. The problem with this is that very few consumers actually use these mediums anymore – the greater majority search for their stuff online.

Online Local Search Marketing is already more important than print and the importance of online search will only increase in the future so those businesses who take advantage of this opportunity sooner, rather than later, have the best chance to win and grow their businesses.

“If your prospects cannot find you online, increasingly you cease to exist”

There is no question in my mind that local search offers a great opportunity for small businesses to reach customers on the web and to compete with their larger competitors. IMPORTANTLY noting that when a consumer is actively searching online, they are ready to buy! You no longer go searching for them, they come searching for you.

---

Contact Mick Say direct or Join our mailing list to stay in touch.