Website Optimisation
To get the best return on your website investment (ROI) there are three important development aspects (other than design) that need to be considered. These aspects are involved in the process of optimising a website for maximum search engine return results which deliver most traffic to the website.
- Website Optimisation
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
Website Optimisation is concerned with how website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimised for the purpose of search engine exposure. Websites that have been “optimised” can be considered “search engine friendly”
Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” “un-paid” “organic” search results. This is generally achieved by writing relevant copy which has congruence with other “optimise-able” aspects of a websites structure and content.
Search Engine Marketing (SEM) Search Engine Marketing (SEM) is the process of improving the volume of traffic to a website via paid inclusion, most commonly referred to as Pay-per-Click (PPC).
The higher a site website appears in the search results, the more visitors it will receive from the search engine.
Search Engine Marketing (SEM) is the process of improving the volume of traffic to a website via paid inclusion, most commonly referred to as Pay-per-Click (PPC).
The higher a site website appears in the search results, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including:
- Image Search
- Local Search
- Video Search
- Vertical Search
The application of the above techniques will give a website greater web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can refer to “search engine optimisers,” a term adopted by online consultants who carry out optimisation projects on behalf of clients. Because effective SEO requires knowledge of and changes to the HTML source code of a website, SEO tactics are best employed at the beginning of the website design stage and then built into the structure of the website.
Website and Search Engine Optimisation
Good (high) Organic Search Engine results are direct response of expert SEO tactics.
Good (high) Paid for return results are a direct response of expert SEM tactics.
The objective is to get the highest possible “organic” search engine rankings as Sponsored positioning is paid for every time a visitor clicks on the link to your website.
Premium Search Engine Optimisation Services
SEO is a skilled trade and when performed correctly it is very time consuming. This is why most websites on the Internet are not optimised correctly because the website designer either does not have knowledge of SEO or they do not inform their clients about the need for good SEO because it increases the price of a website.
We offer our clients the choice to receive an optimised or un-optimised website.
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